Your true profit
£3,750 / 77% margin
For coaches running Meta ads
True ROAS Calculator
The numbers your Ads Manager hides from you. Plug in your real numbers and see your true profit, MER, cost per acquisition and break-even, the way a pro media buyer reads them.
Revenue and ad spend
All the money you brought in this month, before any costs come out. Pull this from Stripe or your checkout, not Ads Manager.
Of that total, how much actually came from people who found you through Meta ads. Excludes organic, email, referrals and repeat clients.
Everything you paid Meta this month, across every ad account and campaign.
What it actually costs you to deliver the offer. Think contractors, Kajabi, Zoom, materials and anything else needed to fulfil.
How much of the total revenue was refunded or lost to chargebacks. Input 0 if none.
Funnel metrics
The ROAS number Meta is showing you. We'll compare it to your real MER so you can see how inflated it is.
How many paying clients came in this month from Meta ads. Skip organic and referrals.
Grab this straight from Ads Manager. It's the 'landing page views' column.
On average, how much cash actually lands per sale. For payment plans, count just the first instalment.
Of those sales, how many chose a payment plan instead of paying in full. Input 0 if none.
What every sale would be worth if all your clients paid in full today, cash already collected plus what they still owe.
Built for coaches who want to scale on profit, not vanity ROAS.